Kyle, CIO Services

Insights Strategy

Insights Game Plan

All good strategy starts with establishing goals and priorities for the coming year. This work informs what role insights could play in improving the chances of achieving success. We can focus on a specific constituent group like customers or donors, or dive into a particular function like product development or marketing and communications.

Kyle, CIO collaborates with stakeholders, either individually or in groups, to have conversations about how their units contribute to the organizational goals and priorities. We then take it a step further to explore how they could benefit from outside insights. This could take the form of gathering tailored feedback from target groups through primary research, such as surveys or focus groups, or scanning published information sources to enhance their work to meet their goals.

The result of these efforts is an Insights Game Plan, which provides guidance for addressing insight gaps identified in the stakeholder conversations. The Game Plan will include detailed recommendations about the research methods that should be utilized for best results and suggested timelines.

Insights Projects

You’ve identified an insights need, so let’s figure out the best way to tackle it. Kyle, CIO can help to strategize what type of research should be conducted to get the answers that will further your organization.

Primary Research

Some insights questions require answers straight from your people, such as a survey or discussion group. Kyle, CIO takes the lead with the design, execution, reporting, and analysis of all types of quantitative and qualitative research. Specifically, we have experience in:

Brand awareness and usage
Product innovation
Customer profiling
Advertising / communications testing
Pre- and post-event feedback
A/B testing

Secondary Research

Other insights questions can be addressed by published sources available online. Kyle, CIO can compile a list of resources and take on the task of gathering the information that you need for your business plan, your grant proposal, or other work that needs outside information.

Insights Enablement

Insights Training & Development

There are times when you have the people power to take on insights work, but you could benefit from getting started. Kyle, CIO can assist with training and documentation to enable your team to incorporate the power of insights into your workflow. We can work together to design customized sessions that will detail how to go about addressing information needs, whether it’s setting up an ongoing constituent pulse program or an environmental scan of industry trends.